Low interest rates, great customer service. Cool programs such as having the option to upgrade credit cards within vystar without closing old account/creating a new account, lowering interest rate on car loans without refinancing, and checking account saftey nets if balance goes below 0.
But they are very picky about their members. if you have bad credit or bad credit history in general, it is harder to get a credit card/car loan, and you will probably have a low credit limit. but they do have a secured credit card that can help you build up your credit.