Credit Karma Editorial Guidelines


Editorial Note: Credit Karma receives compensation from third-party advertisers, but that doesn’t affect our editors’ opinions. Our marketing partners don’t review, approve or endorse our editorial content. It’s accurate to the best of our knowledge when posted. Availability of products, features and discounts may vary by state or territory. Read our Editorial Guidelines to learn more about our team.
Advertiser Disclosure

We think it's important for you to understand how we make money. It's pretty simple, actually. The offers for financial products you see on our platform come from companies who pay us. The money we make helps us give you access to free credit scores and reports and helps us create our other great tools and educational materials.

Compensation may factor into how and where products appear on our platform (and in what order). But since we generally make money when you find an offer you like and get, we try to show you offers we think are a good match for you. That's why we provide features like your Approval Odds and savings estimates.

Of course, the offers on our platform don't represent all financial products out there, but our goal is to show you as many great options as we can.

Credit Karma’s editorial team works on your behalf, so we’d like to share a bit about the process and guidelines that inform our content.



Our mission

Our mission is to empower our readers to make financial progress, one step at a time. We believe progress is a journey made easier with help, so we root our content in trusted sources and independent research to give you the knowledge to reach your goals.

Editorial principles

  • Accuracy. We all have our opinions, but facts come first. Our editors rigorously fact-check and review every piece of content we publish because everyone deserves accurate information. We also review articles for accuracy post-publication and regularly update content as we receive new information.
  • Independence. Editorial content is not influenced by our marketing partners, and we draw a clear line between editorial and the rest of our business.
  • Authority. All information included in our content is corroborated by authoritative and reputable sources and/or publications. If a statement or fact can’t be corroborated by a legitimate source, we don’t publish it. If we reference any statistics or research conducted by an organization not associated with Credit Karma, we identify and/or link out to the original source.
  • Real talk. If we suggest a product, it’s because we’ve thoroughly reviewed it and believe in its value. We’re open about our enthusiasm for certain cards or products, and we’ll tell it like it is when something doesn’t smell right.
  • Empathy. We’ve been there. We aren’t here to judge your financial situation or scold you for carrying a credit card balance. Our goal is to help you take the positive next step, not to dwell on any bumps or missteps.
  • Perspective. We know your finances are important to unlocking life goals like paying for college or saving for retirement. We want to help you understand all of your options when it comes to day-to-day financial decisions, so that you can make the best choices for you on your financial journey.

Data journalism

Credit Karma’s data journalism articles are dedicated to finding and shedding light on the human stories behind personal finance statistics and news.

Often cited by top-tier media such as USA Today, Marketwatch and Yahoo! Finance, our studies are a cooperative effort led by our independent in-house writers, editors and consumer research team — illuminating everything from how the COVID-19 pandemic is changing financial behavior to the ways our finances impact relationships.

While we frequently survey the general public to identify trends in consumer finance, we also tap into Credit Karma’s 100 million-plus members in the U.S. for a broader range of data and information. This unique capability allows us to give our readers more enriched perspective on their financial situations.

Diversity and inclusion

We recognize that people’s relationships and experiences with financial systems and institutions can vary greatly depending on an individual’s background. We know that institutional racism and discrimination within the financial sector is real. And we’re committed not only to acknowledging and highlighting those realities in our content — but to helping you navigate them successfully.

We have pledged to …

  • Champion diversity on the Editorial team
  • Audit existing processes — for both hiring and development of editorial content — with a goal of identifying and correcting biases 
  • Promote inclusion and racial justice in the information we provide
  • Produce content that addresses race- and income-based discrimination in personal finance

About us

Our editors and writers come from a variety of backgrounds. We’re career journalists, content marketers and editorial lifers with a (mostly) healthy obsession with all things personal finance.

We also bring our real-life experiences to the articles you read on Credit Karma. We’re parents with college expenses looming. Caretakers balancing family and career commitments. Young adults looking to buy our first homes and put down roots.

Many of us have navigated rough credit histories and even rougher financial waters, and we’re open about our own financial journeys (yes, even the rockiest parts). We hope our experiences can help you better understand your own.


Meet our team

Amy Kalin is a copy editor at Credit Karma with a special interest in helping people understand and take control of their financial behaviors. A former journalist, Amy primarily reported on high-profile criminal and civil legal affairs in Los Angeles before transitioning to broadcast news as an investigative segment producer, line producer and script writer. Most recently before joining Credit Karma, Amy was a director of communications at a global law firm and content editor for a legal tech startup. Amy earned her bachelor’s degree in journalism from Cal Poly, San Luis Obispo.

Ashley Cox is an associate copy editor at Credit Karma who began her career as a journalist, working as a reporter and editor for print and broadcast news outlets. Most recently before joining Credit Karma, Ashley worked in corporate retail communications, focusing on web content and marketing communications development. She earned her bachelor’s degree in journalism and mass communication from Samford University.

Brad Hanson is a senior editor at Credit Karma. His 30 years of experience in print and digital media includes work for the Los Angeles Times-Washington Post News Service, Trucks.com and Polyvore. Before joining Credit Karma, Brad was copy chief/multiplatform editor for the Business section of the Los Angeles Times and a journalism instructor at the Annenberg School for Communication and Journalism at the University of Southern California. Brad earned his bachelor’s degree in communications at Cal State Fullerton and master’s in management from the University of Redlands.

Casey Hollis is a senior editor at Credit Karma, specializing in credit card reviews and education. Throughout her career in writing and editing informational content — from health news and advice at Healthline.com to kindergarten and first grade math curriculum at Pearson Education — her goal has always been to inform, engage and inspire readers who are seeking help and answers for their questions. Casey earned a master’s degree in English and modern history from the University of St. Andrews in Scotland.

Claire Diver is an associate copy editor at Credit Karma. Previously, she managed web content at an e-commerce startup. Claire’s literary arts background and detail-oriented style inform her focus on providing clear and accurate information for readers. Claire earned her bachelor’s degrees in English and art history from the University of Iowa, where she served as an art editor on the undergraduate literary review.

Collin Brennan, Editorial Director at Credit Karma

Collin Brennan is Director of Editorial at Credit Karma. He has more than a decade of experience as a professional editor and writer, including six years of experience leading editorial teams at online publications. His work has been featured in LA Weekly, Reviews.com, SF Weekly and StubHub, among other print and online publications.

Collin’s passion for financial justice led him to Credit Karma in 2017, and he has enjoyed building out an editorial team whose mission is to empower readers to make financial progress on their own terms. Collin earned his bachelor’s degree in English from the University of California, Davis.

Eric Freeman is a writer and editor at Credit Karma, specializing in credit cards and credit scores and reports. He strives to make personal finance relatable for readers and to ground complicated issues in everyday experiences. Prior to working for Credit Karma, he covered sports for publications such as GQ Magazine and Yahoo Sports and coauthored a book on the history of professional basketball. Eric earned his bachelor’s and master’s degrees in English from Stanford University.

Erin Dunn

Erin Dunn is an editor at Credit Karma who specializes in personal loans and is passionate about financial literacy and budgeting. She’s an award-winning business journalist and editor whose work has appeared in Business North Carolina magazine, Reuters and The Augusta Chronicle.

She’s written about topics such as the Great Recession and economic recovery, retailers and consumer goods, and real estate. Erin has worked in marketing for several startups in Charlotte, North Carolina, leading content marketing, public relations and social media efforts. Erin is a first-generation college graduate from the University of North Carolina with a degree specializing in financial news.

Evelyn Pimplaskar is Credit Karma’s tax editor. With nearly 30 years of experience in media, marketing, public relations and journalism,

Evelyn’s written about everything — from newspaper accounts of salacious capital murder trials to whitepapers on what type of exhaust fans hotel guests prefer in their bathrooms. As Credit Karma’s tax editor, she strives to provide her readers with empowering, accurate and easy-to-understand information about the complex U.S. tax code — and hopefully help them avoid making some of the painful tax mistakes she’s made over her taxpaying career.

Evelyn’s worked as a content marketer, helmed a boutique PR agency, managed a nine-person copy desk for 14 weekly Forbes publications, reported for large and midsize daily newspapers in New Jersey, and freelanced for the Associated Press. Evelyn earned a bachelor’s degree in communications/journalism from Rowan University.

Gaby Lapera is a content strategist at Credit Karma and a personal finance expert. Besides writing, Gaby spends a lot of time drinking tea, investing, and learning about biological anthropology. She studied at William & Mary, where she earned a bachelor’s degree in anthropology and history.

Maizie Simpson leads the Content Strategy team and Data Journalism program at Credit Karma. Her team is dedicated to finding and publishing the human story behind financial stats and trends. To see a collection of the studies her team has published, visit the Insights page. Maizie has a bachelor’s in journalism with a double minor in Spanish and Middle Eastern and North African studies from the University of Arizona.

Mónica Camargo is a senior editor at Credit Karma with a background in print, digital and broadcast media. She considers herself as an advocate for readers, aiming to make complicated topics clear and approachable. Before joining Credit Karma, Mónica was a managing copy editor in advertising, as well as a co-founding producer for a video production startup focused on community-service sectors such as public transportation and healthcare. Mónica has a bachelor’s degree in English literature from the University of Texas at El Paso.

Paris Ward is a content strategist at Credit Karma, providing readers with the latest news that will aid their financial progress. She has more than a decade of experience as a writer and editor and holds a bachelor’s in journalism from Northwestern University’s Medill School of Journalism as well as a master’s in linguistics from the University of South Carolina. Her work has been featured on KVRR-TV as well as in daily B2B e-newsletters for a variety of government agencies and Fortune 500 clients.

Rebecca Giantonio Moran

Rebecca Giantonio Moran is a senior editor at Credit Karma with a focus on auto. She has nearly 20 years of experience in brand development, content and website strategy, copywriting, marketing and public relations. Throughout her career, Rebecca has worked with a range of financial institutions, from startups to Fortune 100 companies, developing award-winning content, campaigns and online tools along the way.

Her writing has appeared in a variety of publications, including Connecticut magazine, Gawker, Glamour, PR Daily and regional newspapers across New England. Rebecca’s passion for teaching is clear in all she does, from helping readers understand complex personal finance topics to leading seminars on content and social media strategy. She earned a bachelor’s in magazine journalism and English and textual studies with a psychology minor from Syracuse University – S.I. Newhouse School of Public Communications.

Romy Ribitzk

Romy Ribitzky is a senior editor at Credit Karma specializing in autos, auto insurance, credit, personal loans, savings and tax. Romy is an Edward R. Murrow Award–winning journalist and a marketing leader, having honed her skills at a variety of tech companies, from startups to emerging and enterprise companies. Romy has served in various marketing roles, culminating in director of marketing at a leading cloud-hosting firm where she managed end-to-end marketing campaigns.

Prior to her marketing career, she was homepage editor at ABCNews.com and associate producer on the business desk at CNNFn. Romy earned her bachelor’s degree in English from Emory University and has an MBA with a focus on entrepreneurship and marketing/branding from the University of Tel Aviv. She also completed a design thinking workshop at Harvard.

Shannen Bremner is a content coordinator at Credit Karma. She originally joined Credit Karma as a member of the recruiting team, driven by a passion for the company’s mission of promoting financial literacy. Her prior experience includes work for tech startups of varying sizes in marketing, member support and office management. Shannen has a bachelor’s degree with a double focus in mass communication and creative writing from the University of Arizona. 

Tim Devaney, Credit Karma Points & Miles Expert

Tim Devaney is a personal finance writer and credit card expert at Credit Karma. He’s a longtime journalist who prides himself on being a good storyteller who can explain complex information in an easily digestible way. Prior to Credit Karma, Tim wrote about financial regulations for The Hill and covered business for The Detroit News and The Washington Times. Tim has been featured on Business Insider, CBS, C-SPAN, MarketWatch, TheStreet and Yahoo! Finance. He has a bachelor’s in journalism from Cornerstone University.