Jun 24, 2024

School’s out for summer – parents brace for financial impact 

Summertime and the livin’ is easy – the motto of America’s youth. But for parents of young children, the summertime is anything but easy. As kids ditch early morning wakeup calls and homework assignments for playdates and time in the sun, parents are on the hook for keeping them entertained and cared for, which often […]

Jun 17, 2024

Young Americans want a summer of fun, no matter the funds 

High costs – whether it be for airfare or entertainment – are not enough to keep young Americans from living their best lives this summer. With travel at the top of consumers’ to-do lists, financial goals and saving money may be put on pause until the fall.  According to a new study conducted by Qualtrics […]

May 21, 2024

More than three quarters of Americans are experiencing a cost of living creep 

Lately there’s been a lot of talk about the economy being in better shape as experts point to common economic indicators like a low unemployment rate and more moderate inflation. Yet, many Americans don’t seem to share that same positive outlook as they face a high cost of living, propped up by sustained, elevated interest […]

Apr 29, 2024

For some millennial women, the decision to not have kids comes down to cost

A perceived love for avocado toast is a stereotype that still haunts American millennials today, yet, if you were to poll today’s largest generation, they’d likely come up with another characterization – “unlucky.” It’s no secret that the economic cards have largely been stacked against millennials, many who entered the workforce around the time of […]

Mar 27, 2024

Americans blow their tax refunds as if it’s “free money,” study finds 

Tax Day is looming and, while many Americans have already filed their taxes, many still have yet to submit their returns. In the first six weeks of tax season, the IRS paid $135 billion in tax refunds to American taxpayers. The question is how did they use it and how much of their refunds remain?  […]

Mar 22, 2024

AI expected to fuel a new wave of tax scams, stoking concerns among taxpayers   

Tax refunds are often the biggest windfall of the year for many Americans, presenting an opportunity for fraudsters and scammers to swoop in and claim whatever money is owed to fillers by the IRS. Last year, the IRS flagged over 1 million tax returns for identify fraud, costing consumers millions of dollars, not to mention […]

Mar 18, 2024

Gen Z looks to friends and parents for help purchasing a home, study finds 

Homeownership has long been considered a cornerstone of the American Dream, yet, lately it’s felt unattainable for many Americans. Between rising rent costs, high home prices, elevated mortgage rates and low housing inventory, aspiring homeowners are turning to their inner circle for financial help.  According to a recent study conducted by Intuit Credit Karma, 47% […]

Mar 14, 2024

Gen Z and Millennials’ financially irresponsible era is over as many adopt “no-buy” financial trend  

Consumer spending has remained strong despite sustained inflation, record-high interest rates and bubbling concerns of a recession. In some cases, consumers are blowing money to cope with concerns about the economy and foreign affairs, while others are spending to fuel their shopping addictions. However, recent online trends like “loud budgeting” are changing the conversation and […]