Jan 8, 2024

Nearly a third of Gen Z live at home while others struggle to afford rent   

Home ownership is in the rearview for many Americans as prices for everyday goods and services remain elevated and mortgage rates hover at a 20-year high. Rising housing costs are impacting more than current and prospective homeowners; renters also struggle to make ends meet while others crash at home to save money.   According to a […]

Jan 2, 2024

Nearly one-third of American adults rely on their parents for financial support 

There is plenty of debate about when parents should stop providing financial support to their children, and it’s not always easy for them to know when to draw the line. Many parents feel a sense of duty and empathy towards their children as they struggle to find their financial footing. However, doing so can have […]

Nov 16, 2023

Forget doom scrolling, Americans now doom spend to cope with stress 

Nearly every American is concerned about the current state of the economy (96%) – and it’s stressing them out about their finances.  According to a study conducted by Qualtrics on behalf of Intuit Credit Karma, the top economic concerns among Americans who are concerned about the economy include inflation (56%), the cost of living increases […]

Nov 14, 2023

Home for the holidays? Gen Z relies on parents to pay their way 

Traveling home for the holidays comes at a cost, especially for young Americans trying to navigate a challenging economic environment plagued by high interest rates, stubborn inflation, all-time high credit card debt, a declining U.S. savings rate, and the return of student loan payments. As a result, many are having to stay put and forgo […]

Oct 17, 2023

Gen Z opens their wallets as the cost of entertainment rises

It’s been a banner year for entertainment with tours from some of the world’s biggest artists, including Taylor Swift and Beyonce, drawing millions of fans to their shows – but at what cost? Live shows come at a time when entertainment prices are on the rise and consumers are grappling with all-time high credit card […]

Sep 19, 2023

Fee creep is pricing Americans out of concerts, movies and even dining out

The cost of living has skyrocketed over the last few years, impacting everything from the price of transportation and housing to the cost of everyday goods and services, including how much people tip. Now, there’s a new expense creeping up on consumers: fees – and they’re pricing many out of events and live entertainment.   According […]

Sep 13, 2023

Gen Z racks up credit card points and rewards to fuel travel   

Gen Z is racking up credit card debt at a faster rate than previous generations, with balances increasing 4.23% from January to March 2023. This comes at a time when American credit card balances hit a record $1 trillion, according to a report from the Federal Reserve Bank of New York. While some young folks […]

Aug 18, 2023

Americans want GenAI to help them manage their money – above all else 

Since the launch of ChatGPT, generative AI (GenAI) has taken the world by storm. Early adopters have used the tool to generate everything from music and art to breakup texts, emails and performance reviews, demonstrating there’s seemingly nothing the human-like tool can’t do. Now, as companies work to implement GenAI into their products, many await […]