Oct 9, 2024

One-third of Americans enter the holiday season in the red

The verdict is typically split regarding how people feel during the holiday season. For many, it’s a joyful time with family and friends, but for others, it can feel overwhelming, especially when it comes to money and finances.  According to a new study conducted by Qualtrics on behalf of Intuit Credit Karma, nearly half of […]

Sep 23, 2024

Gen Z drives a resurgence in blue-collar work 

Generation Z has reshaped various societal norms, which entails redefining what’s in and what’s out. The latest workforce trend being embraced by today’s most influential generation is blue-collar career paths. As the promise of a four-year degree falls short, and the cost to receive a college degree continues to climb, young Americans are making blue-collar […]

Aug 19, 2024

Many Americans opt for a rent-first lifestyle

The rent vs buy discourse typically centers around the home, often hitting on affordability and what’s considered to be the better financial investment. However, over time we’ve seen renting permeate into other aspects of our lives. Today, you can rent everything from clothes and furniture to cars and sporting equipment – and plenty of people […]

Jul 17, 2024

De-influenced anyone? In some cases, social media gives consumers the shopping ick 

Social media platforms like TikTok and Instagram have become some of the most popular destinations to shop online – even driving some people to take up shopping addictions. While the power of targeted ads, product virality and influencer marketing has influenced many consumers to overspend, in other cases, it’s leaving online shopping baskets empty.  According […]

Jun 24, 2024

School’s out for summer – parents brace for financial impact 

Summertime and the livin’ is easy – the motto of America’s youth. But for parents of young children, the summertime is anything but easy. As kids ditch early morning wakeup calls and homework assignments for playdates and time in the sun, parents are on the hook for keeping them entertained and cared for, which often […]

Jun 17, 2024

Young Americans want a summer of fun, no matter the funds 

High costs – whether it be for airfare or entertainment – are not enough to keep young Americans from living their best lives this summer. With travel at the top of consumers’ to-do lists, financial goals and saving money may be put on pause until the fall.  According to a new study conducted by Qualtrics […]

May 21, 2024

More than three quarters of Americans are experiencing a cost of living creep 

Lately there’s been a lot of talk about the economy being in better shape as experts point to common economic indicators like a low unemployment rate and more moderate inflation. Yet, many Americans don’t seem to share that same positive outlook as they face a high cost of living, propped up by sustained, elevated interest […]