I like banking with an institution where the staff knows my name. ASI made it easy for me to get a loan to rebuild my credit when everyone else turned me down. The loan process is fast and easy, and the staff is great. When I looked at the fees at other places, ASI was the cheapest. The fact that ASI helps the community while big banks help line their pockets made the choice to switch even easier. Good rates and good people. I'm a member for life!