Great if you travel.
Considering I travel to vegas once a month for work I like to stay at nicer hotels. Once I found out that I get 5x back on booking direct through Amex and they have a collection of hotel brands I already use it was a no brainer. I get early and late check out, room upgrade and property credits and status I was sold. I think I probably could get the same status with the gold card, but will see how the year plays out. So far I like it, and I already hit my minimum spend in the first month. What I like is I can transfer my Amex Plat points to my Hilton Honors and the rewards virtually double. So Staying at Waldorf Astoria is basically free now. I will say though they will need to modify the benefits for air travel, not a lot of people are doing that. Maybe give a better upgrade option, or maybe a little more aggressive points for gas expenditures.