Black Friday in July? Get access to 100,000 deals on Amazon’s Prime Day, July 12

We generally make money when you get a product (like a credit card or loan) through our platform, but we don’t let that cloud our editorial opinions. Learn more about how we keep this compensation from affecting our editorial views.

Black Friday in July? Get access to 100,000 deals on Amazon’s Prime Day, July 12


Tuesday, July 12 marks Amazon's second annual Prime Day, a retail event that offers Amazon Prime members special access to over 100,000 deals.

The event was created last year in honor of Amazon's 20th birthday and enjoyed considerable success: Customers ordered 398 items per second worldwide and bought a total of 34.4 million products, more than was sold on Amazon's biggest-ever Black Friday.

This year, Prime members can expect new deals to surface as often as every five minutes. Amazon is also offering Prime Day countdown deals -- daily offerings to Prime members that kicked off on July 5 and continue up until July 11.

So do you fancy getting some Black Friday-worthy deals in the middle of summer? You have to be an Amazon Prime member to benefit -- if you're not and you want to take advantage of these deals, you'll need to sign up for a membership.

Before rushing to sign up, though, consider whether and how much you can afford to splurge on tomorrow -- despite the deals you may score, you'll also spend money you may not have planned to.

What is Amazon Prime?

Amazon Prime is a paid membership that gives its members special benefits, including free shipping, video streaming, unlimited cloud photo storage and other exclusive Amazon deals.

Amazon offers a free 30-day trial if you're a first-time Prime customer who hasn't previously signed up for the trial, after which you'll pay $10.99 per month or $99 per year (but you can cancel anytime, including during the trial period).

If you're unsure if you want to commit to Prime membership after the trial period, you can set a reminder for when the 30 days is up and decide then whether or not you want to cancel.

Is Prime Day worth it?

Last year, some consumers were unhappy with the seemingly strange selection of marked-down items on Prime Day, including an airplane seatbelt extender and an extra-long shoehorn.

So while not all of this year's Prime deals have been revealed, you may not get a steep discount on that Canon DSLR camera you've been eyeing since Christmas.

According to Greg Greeley, Amazon vice president, Prime Day is "a unique opportunity to discover new items."

This year, Amazon claims it will offer toy discounts all day as well as a large selection of TVs, among other deals.

Select deals across more than 25 U.S. metropolitan areas can also be delivered in an hour or two through Prime Now, Amazon's faster delivery service.

Preparing for Prime Day

Want to make sure you're actually scoring a good bargain on Prime Day? Consider plugging the item you're interested in buying into, which can show you the price history of over 18 million Amazon products. You can then enter your email address and set up alerts when the price on your chosen item drops.

Other price trackers include SlickDeals and Price Zombie.

Another thing to consider is creating a list of things that you want or need to avoid unnecessary Prime Day impulse shopping. Remember: Even if that airplane seatbelt extender is now $10 (down from $20), that's still $10 you never planned to spend.

Another option

If Prime Day, or Prime membership, doesn't appeal to you, you can look to save elsewhere: Walmart recently announced a free 30-day trial of ShippingPass, their unlimited two-day shipping service, as well as price rollbacks that typically last for 90 days or longer.

Walmart's CEO appeared to take aim at Prime Day, writing in a June 29 blog post, "When we have a special price, it isn't just for a fleeting moment."

Prime Day kicks off at midnight Pacific Time on Tuesday, July 12, 2016.

About the Author: Mika Bhatia is a Staff Writer for Credit Karma. She's worked in financial services and tech, and has now found the perfect union of the two at Credit Karma. When she's not busy coming up with credit-related analogies, she's most likely supporting the Warriors, enjoying a fine cup of British tea or doing yoga (goal: completing a headstand without toppling over).

Editorial Note: The opinions you read here come from our editorial team. While compensation may affect which companies we write about and products we review, our marketing partners don't review, approve or endorse our editorial content. Our content is accurate (to the best of our knowledge) when we initially post it, but we don't guarantee the accuracy or completeness of the information provided. You can visit the company's website to get complete details about a product. See an error in an article? Use this form to report it to our editorial team. For questions about your Credit Karma account, please submit a help request to our support team.

Advertiser Disclosure: We think it's important for you to understand how we make money. It's pretty simple, actually. The offers for financial products you see on our platform come from companies who pay us. The money we make helps us give you access to free credit scores and reports and helps us create our other great tools and educational materials.

Compensation may factor into how and where products appear on our platform (and in what order). But since we generally make money when you find an offer you like and get, we try to show you offers we think are a good match for you. That's why we provide features like your Approval Odds and savings estimates.

Of course, the offers on our platform don't represent all financial products out there, but our goal is to show you as many great options as we can.

Comment on this Article

Write your comment:
Enter Your Comments