Jun 20, 2023

Many prospective homebuyers welcome recession if it means lower mortgage rates 

The housing market has been in an ongoing state of turbulence, resulting in an affordability crisis that is likely keeping many prospective buyers on the sidelines. As buyers face decades-high mortgage rates, many Americans are met with concerns that they’ll never be able to afford a home, while others are making sacrifices to achieve the […]

May 23, 2023

Weddings cost people more than just money – relationships, too

The impact of the 2021 “wedding boom” has resulted in continued demand, driving up costs across the industry. Regardless, some brides and grooms feel an increased pressure to keep up with appearances, planning elaborate weddings among the likes of influencers and celebrities – hello, Sofia Richie – or even random people on social media thanks […]

May 16, 2023

Social media drives Gen Z to overspend on summer travel, study finds   

As consumers prepare for their summer vacations, it’s likely many will experience sticker shock when it comes to the total cost of the experience, especially with travel prices on the rise and the demand for travel at pre-pandemic levels. However, increased prices might not be enough to hold consumers back from taking a vacation this […]

May 3, 2023

Student loan borrowers struggle to save ahead of resumed payments

The decision of whether or not student loan forgiveness will come to pass is still with the Supreme Court, leaving many Americans in limbo. With payments set to resume no later than September 1, many borrowers are preparing to resume payments after a three-year hiatus.  With so much uncertainty around the Supreme Court’s decision, many […]

May 1, 2023

Cash is King for Gen Z as Cash Stuffing Trend Catches On 

Consumers emerged from the depths of the pandemic into a period of sustained inflation, rising interest rates and market volatility, likely making it more difficult for many Americans to make ends meet. In particular, those with limited income streams, like some Gen Z adults (born between 1997 and 2005). Perhaps as a result, many consumers […]

Apr 20, 2023

Americans’ financial stability hinges on homeownership, study finds 

Owning a home is one of the most effective ways to build wealth in America. In fact, the median net worth of U.S. homeowners is 40x higher than that of U.S. renters. Those priced out of homeownership, and therefore the opportunity to build equity, are forced to find other housing solutions, which most often includes […]

Apr 17, 2023

Americans have a net worth problem, and it’s not positive 

When people hear the term “net worth”, names of distinguished CEOs and famed celebrities likely come to mind. That’s because the term “net worth” is most often searched when investigating the wealth of a random celebrity or the richest person in the world. However, despite Americans’ fascination with other people’s net worth, it’s not a […]

Mar 8, 2023

Emotional spending is out of control for more than one-third of Gen Z, study finds  

Spending behavior is often driven by emotions, not logic. This was especially true during the pandemic, which surfaced feelings of anxiety, uncertainty and boredom among consumers. Now, with layoffs and concerns of a potential recession, emotions could be running high driving consumers to spend more money to cope with their emotions – and even take […]