Jan 27, 2026

2026 Tax Season Playbook: Maximize your Refund while Navigating the New Tax Bill

By Lisa Greene-Lewis, CPA and Tax Expert, TurboTax The new year is here, and so is tax season—leaving many Americans in a fog of financial uncertainty, all wondering one thing: “How will this new tax legislation affect me?” According to a new study conducted by Wakefield Research on behalf of Intuit TurboTax of 1,000+ U.S. […]

Jan 26, 2026

Tax Season Tops the List of Financial Stressors, Led by Gen Z

For many Americans, tax season comes with a mix of emotions, with stress at the top of the list.   According to a new study conducted by Qualtrics on behalf of Intuit TurboTax of 1,000+ U.S. adults ages 18 and older, nearly half of Americans (46%) say tax season is the most stressful financial moment of […]

Nov 12, 2025

Beyond the White Picket Fence: Redefining the American Dream and Homeownership

Owning a home has long been a cornerstone of the “American Dream.” But as prices soar and affordability wanes, that dream is being rewritten.  Amid the increasing cost of living, sky-high debt, and economic uncertainty, Americans are adopting strategies to stretch their dollars, maintain financial stability and create their own version of the American Dream. […]

Oct 14, 2025

Holiday Spirit Meets Sticker Shock: Nearly half of Americans feel stressed about affording the season amid concerns of rising prices, financial strain and debt

For many Americans, this holiday season feels more stressful and expensive than it does merry and bright.   According to new data from Intuit Credit Karma, nearly half of Americans surveyed (47%) say they’re stressed about affording the holidays this year, and over a third (39%) admit they feel pressured to spend more than they can […]

Sep 18, 2025

More prenups, less joint accounts: Modern romance means financial protection and independence

Money may not be the foundation of love, but it’s often at the center of modern relationships. From financial attraction to financial infidelity, today’s couples are navigating a mix of independence, transparency, and sometimes tension when it comes to money matters.  According to new data from Intuit Credit Karma, more than one in four couples […]

Sep 2, 2025

The Rise of Fin-AI: Why Americans Are Trusting Generative AI With Their Wallets

Generative AI has quickly become a go-to resource for consumers, from trip planning and meal prepping to dating advice and even money management. Providing users instant access to personalized insights on spending habits, budgeting tips and even investment strategy, GenAI tools like ChatGPT are taking the role of financial advisor for many. While it’s a […]

Jul 29, 2025

Gaps in 529 plan adoption despite high parental savings rates, study finds 

Raising kids is a significant financial commitment, and for some, the associated costs influence decisions about whether or when to have children. Among these expenses, education often ranks as one of the largest and most unpredictable. Yet, many parents may feel uncertain about the most effective ways to save for these costs, or whether they’re […]

Jul 17, 2025

Back-to-school 2025: Financial stress, tariff worries and Labubu dolls 

Back-to-school shopping is shaping up to be a major source of financial stress for parents this year, prompting many to take on debt, cut back on essentials, and tap into every possible resource to save money. According to new data from Intuit Credit Karma, even more parents are feeling the financial squeeze heading into this […]

Jul 8, 2025

The tariff effect: Rising costs, murky origins 

Regardless of economists’ claims that tariffs haven’t raised prices as much as initially expected, many Americans report noticing higher costs and are adjusting their finances in response.  According to new data from Intuit Credit Karma, 62% of consumers say they’ve experienced price increases for everyday goods and services that they shop for, as a result […]