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Senior Growth Marketing Manager

Credit Karma champions financial progress for all. We help people understand how their credit works and how to improve it. Then members can use those gains, along with our unique insight on approval certainty and comparison shopping to get lower rates and better terms on all kinds of financial products — from credit cards to home loans. We help over 85 million Americans make financial progress every day. We are looking for multiple data-driven Senior Growth Marketing Managers to drive the strategic direction of digital growth marketing for our hyper-growth business. Your mandate is to ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels, determine the allocation of a large monthly marketing budget and drive ROI across acquisition and retargeting strategies. In addition to managing acquisition strategies, you’ll also get the opportunity to engage with consumer insights, creative and product managers to talk through creative strategy and how we’ll achieve product-market fit with new initiatives. Ultimately, you will be accountable for the go-to-market planning, media budget and results of all campaigns. You’ll also have the opportunity to collaborate closely with the general managers of various verticals, as well as other senior leaders within the organization. Are you ready to help Credit Karma grow beyond 100 million members?  Drop us a line!   

Responsibilities May Include:

  • Drive execution using generalist resources in the areas of product, performance marketing, brand marketing, and research teams to develop, lead, and execute a strategic and cohesive marketing strategy
  • Own entire channels, budgets, strategies, and outcomes for either acquisition or engagement - you own the ideation, prioritization, & execution of all marketing optimization levers
  • Work cross functionally - you will be a primary point of contact for product, engineering, creative, design, finance, legal, and analytics in a collaborative team environment
  • Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
  • Study and monitor competitors that are relevant to specific features or initiatives to help strategically differentiate and position Credit Karma offering and help it stand out from the crowd
  • Provide necessary leadership in crafting members’ experiences that balance business needs, company’s vision, member needs and product priorities

Our Ideal Candidate:

  • 7+ years of experience B2C digital marketing, including experience leading teams and groups cross-functionally to the best outcome
  • 3+ years directly managing a performance marketing channel (Search, Display, Paid Social, Email, etc.) in a B2C environment
  • Has demonstrated step-function growth and improved efficiency of marketing channels
  • Can drive overall marketing strategy from forecasting, budgeting, and planning--to resource allocation, prioritization, campaign execution, optimization, and reporting
  • An analytical mind and proven track record of using data at all levels for decision making
  • A passion for experimentation and creating a culture of learning
  • Highly collaborative and influential - enjoys getting everyone on the same page to drive action
  • Ability to synthesize disparate information sets into a cohesive narrative and strategy
  • Mastery of communicating to others in a succinct and easy to understand manner
  • Proficiency with SQL/BQ/Looker
  • Advanced Excel user


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